About the project

RIDE&BIKE II

HORSE RIDING AND CYCLING – A JOINT CROSS-BORDER OPPORTUNITY

The cooperation between partners in the RIDE&BIKE project in the previous financial perspective (OP SI HR 2007-2013) prompted the partner network to consider further developing the cross-border destination that would build its competitive advantage in horse riding and cycling tourism. The project Interpretation of Natural and Cultural Heritage for Activity Holidays, with the acronym RIDE&BIKE II, which will be implemented by the partners within 30 months of the Interreg V-A Slovenia-Croatia cooperation programme, more actively involves natural and cultural heritage in activities, especially scattered heritage elements (e.g. mansion ruins outside established tourist routes) which are interesting to see, especially for active visitors and tourists (cyclists and horse riders).

The project links natural and cultural heritage with active tourism and other activities with what the heritage also has to offer. Therefore, the main objectives of the RIDE BIKE II project are the development of specialized tourism products that are based on the interpretation of natural and cultural heritage and the establishment of integrated management and development of sustainable active tourism.

The key result of the project is to contribute to the increase in the number of visitors to the cross-border destination (by 3600 visitors), while the direct effects of the project are:
1.) an organised cross-border offer with 2 cross-border tourism products that are based on the smart inclusion of registered natural (NATURA 2000 and other standardised forms of protection) and cultural heritage (mansions, museums, historic centres),
2.) the development of RIDE&BIKE standards (10) for tourism offers (catering, accommodation, etc.),
3.) raising the awareness of key actors about the importance of valuing natural and cultural heritage and integrating them into the active tourism offer.

We will establish 3 innovative spots for active visitors to the Posavje region, arrange for promotion, presentations at trade fairs abroad, help establish standards and offers for horse riders and cyclists, and route and digitize new, connecting horse riding and cycling trails…

A cross-border project approach is required for the project because of the connection of the specialised tourism offer that the destination has to offer. The planned approach is aimed at optimising the utilisation of natural resources, taking into account the socio-cultural identity of the destination, and creating conditions for long-term economic development. The innovativeness of the project is reflected in the development of a joint cross-border destination: a developed cross-border specialised tourism product, common destination standards, and comprehensive innovative promotion.


Project value: €875,472.55 of which 85% in grants of the European Regional Development Fund.


Geographical area of implementation of the entire project

Republic of Croatia:

  • Krapina-Zagorje County (32 units of local self-government: Donja Stubica, Klanjec, Krapina, Oroslavje, Pregrada, Zabok, Zlatar, Bedekovčina, Budinščina, Desinić, Đurmanec, Gornja Stubica, Hrašćina, Hum na Sutli, Jesenje, Konjščina, Kraljevec na Sutli, Krapinske Toplice, Kumrovec, Lobor, Mače, Marija Bistrica, Mihovljan, Novi Golubovec, Petrovsko, Radoboj, Stubičke Toplice, Sveti Križ Začretje, Tuhelj, Veliko Trgovišće, Zagorska Sela, Zlatar Bistrica)

  • Zagreb County (3 units of local self-government: Brdovec, Dubravica, Marija Gorica)

Republic of Slovenia:

  • Savinja Region (7 units of local self-government: Dobje, Šentjur, Šmarje Pri Jelšah, Rogaška Slatina, Rogatec, Podčetrtek, Kozje)

  • Spodnjeposavska Region (6 units of local self-government: Sevnica, Krško, Brežice, Radeče, Kostanjevica na Krki, Bistrica ob Sotli)

This cross-border area where the Ride&Bike project is being implemented, is considered to be a region with a rich cultural heritage, many customs and traditions, natural resources, and a rich offer of rural tourism. Regardless of that, the main motivation for tourists to visit the area is its offer of spas and health resorts. At the same time, it is noticeable that there is no cooperation between individual tourism providers, that tourism providers lack specific knowledge, and that the offer of leisure activities in the area is insufficient. Due to the lack of interconnection, despite its rich offer of thermal spas, the region remains an unknown tourist destination. By creating a network of cross-border cycling routes, the possibility of having activity holidays is added to the existing offer of thermal spas. In addition to the possibilities of cycling and horse riding, visitors can witness the rich cultural and natural heritage of the region and have the opportunity to taste the local cuisine.

The establishment of a network ensures increased future productivity and added value in tourism in the region. Throughout the project, the now still underdeveloped field of ‘small’ entrepreneurial tourism will develop with a boost in creativity and innovation in tourism.


»Development of selective forms of tourism in the cross-border area – RIDE&BIKE«


General information about the project

Partner countries: Slovenia and Croatia
Lead partner of the project: Zagorje Development Agency Ltd., Frana Galovića 1b, 49000 Krapina

Other project partners

  • KŠTM Sevnica, Glavni trg 19, 8290 Sevnica

  • Tourist Board of Krapina-Zagorje County,

  • Tourist Board of Sava-Sutla valey and hills,

  • Development Agency Kozjansko,

  • Development Agency Sotla. 

Project description

The Zagorje Development Agency Ltd. Is the signatory of the co-financing contract Development of selective forms of tourism in the cross-border area – RIDE&BIKE. The project is implemented under the call for proposals Operational Programme Slovenia-Croatia 2007–2013 and is partly financed by the European Regional Development Fund: Formal project implementation time: February 2015–April 2016.

The subject of the contract is the creation of a cross-border network of cycling tours, which also includes the digitization of these trails. The created network of cycling routes will therefore include a precisely divided network of routed and digitized routes and/or trails on both sides of the border. Based on the analysis of existing cycling routes and trails in the cross-border area, a special cross-border network of cycling routes will be created and also be digitised in the form of GPS coordinates.

Geographical area of implementation of the entire project

Republic of Croatia:

  • Krapina-Zagorje County (32 units of local self-government: Donja Stubica, Klanjec, Krapina, Oroslavje, Pregrada, Zabok, Zlatar, Bedekovčina, Budinščina, Desinić, Đurmanec, Gornja Stubica, Hrašćina, Hum na Sutli, Jesenje, Konjščina, Kraljevec na Sutli, Krapinske Toplice, Kumrovec, Lobor, Mače, Marija Bistrica, Mihovljan, Novi Golubovec, Petrovsko, Radoboj, Stubičke Toplice, Sveti Križ Začretje, Tuhelj, Veliko Trgovišće, Zagorska Sela, Zlatar Bistrica)

  • Zagreb County (3 units of local self-government: Brdovec, Dubravica, Marija Gorica)

Republic of Slovenia:

  • Savinja Region (7 units of local self-government: Dobje, Šentjur, Šmarje Pri Jelšah, Rogaška Slatina, Rogatec, Podčetrtek, Kozje)

  • Spodnjeposavska Region (6 units of local self-government: Sevnica, Krško, Brežice, Radeče, Kostanjevica na Krki, Bistrica ob Sotli)

This cross-border area where the Ride&Bike project is being implemented, is considered to be a region with a rich cultural heritage, many customs and traditions, natural resources, and a rich offer of rural tourism. Regardless of that, the main motivation for tourists to visit the area is its offer of spas and health resorts. At the same time, it is noticeable that there is no cooperation between individual tourism providers, that tourism providers lack specific knowledge, and that the offer of leisure activities in the area is insufficient. Due to the lack of interconnection, despite its rich offer of thermal spas, the region remains an unknown tourist destination. By creating a network of cross-border cycling routes, the possibility of having activity holidays is added to the existing offer of thermal spas. In addition to the possibilities of cycling and horse riding, visitors can witness the rich cultural and natural heritage of the region and have the opportunity to taste the local cuisine.

The establishment of a network ensures increased future productivity and added value in tourism in the region. Throughout the project, the now still underdeveloped field of ‘small’ entrepreneurial tourism will develop with a boost in creativity and innovation in tourism.

General project objective

The general project objective is to increase the visibility of the cross-border destination through the comprehensive development of rural integral tourism products that are based on specific forms of tourism (cycling and horse riding tourism), to improve the tourism offer on both sides of the border and to increase the cooperation between tourism providers on both sides of the border. At the same time, project activities will increase awareness of the forms and effects of sustainable tourism and the desire to preserve the natural and cultural heritage of the cross-border area, as well as increase employment opportunities and therefore the quality of life in rural areas. At the end of the project, new cross-border tourism products will be developed as a result of the project’s activities, with an emphasis on cycling and horse riding, which will increase the number of visitors and tourists to the cross-border area.

Immediate project objectives 

The objectives of the Ride&Bike project are the following:

  • establishing a network of cycling and horse riding trails in the cross-border area,digitisation of cycling and horse riding routes with GPS coordinates,

  • construction of 4 horse rest areas and horse riding tourism infrastructure, 

  • production of promotional materials on cycling and horse riding trails, as well as the production of a cycling route map, 

  • upgrading existing websites with a focus on cycling and horse riding tourism, 

  • creating a mobile app for smartphones, 

  • educating existing tourist guides with new knowledge and interesting features of the cycling and horse riding offer in the cross-border area, 

  • establishing, connecting, and training tourism providers in the cross-border area, 

  • raising awareness and education of tourism providers, 

  • organising training workshops for conservators of natural and cultural heritage and for tourism providers, 

  • increasing the number of registered providers of cycling and horse riding tourism in the cross-border area, 

  • presenting cycling and horse riding trails at specialized fairs in countries of the European Union, 

  • creating a pilot model for the marketing of cycling services with a comprehensive bike rental and marketing system.


Project indicators 

The indicators for the entire Ride&Bike project are as follows:

  • one (1) horse riding trail and two (2) spur routes routed. 

  • one (1) cycle trail routed, 

  • one (1) horse riding trail and two (2) spur routes marked,

  • two (2) websites created and one (1) website upgraded, 

  • twenty (20) training courses for different target groups conducted, 

  • promotional material created, 

  • presentations at three (3) fairs organized and held, 

  • eighteen (18) rest areas created, 

  • a smartphone app created, 

  • one (1) pilot marketing model of cycling services in the cross-border area created.


At the same time, twenty (20) routes will be digitised, one hundred and ninety-eight (198) people, and five hundred (500) website visitors, and one hundred (100) app users will be educated.


General description of KŠTM Sevnica’s tasks in the project

As a project partner, KŠTM Sevnica will arrange the following activities in the Ride&Bike project:

  • digitising (6) new cycling routes and three (3) horse riding trails, 

  • establishing the technical basis and additional contents for six (6) cycling routes and three (3) horse riding trails, 

  • creating a new website with primarily new cycling routes and horse riding trails (and the possibility to publish existing trails), and 

  • conducting nine (9) bicycle workshops (training).